Various Campaigns

Jul 2026

The Laura Pitharas S/S 26 campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to celebrate the architectural precision of modern luxury fashion. Through a series of carefully composed portraits, the collection channels a refined, quiet confidence that highlights the intersection of form and textile. Photographer Tom Cattanach expertly navigates diverse lighting environments—shifting from bright, high-key studio strobe setups that emphasize the crisp, clean lines of tailored white blazers and satin structures, to more dramatic, low-key chiaroscuro moments that play with deep shadows and texture. Under the meticulous eye of fashion editor and stylist Aylin Bayhan, the silhouettes are brought to life through intentional layering, where the juxtaposition of sheer fabrics, voluminous skirts, and stark, dark-toned accessories creates a dynamic visual tension. The campaign leans into a sophisticated, monochromatic palette, allowing the focus to remain firmly on the integrity of the design and the subtle, tactile quality of silk and structured wool. By prioritizing movement, negative space, and a restrained color story, the work captures an aesthetic that is both timeless and strikingly current. This project stands as a cohesive vision of refined elegance, effectively utilizing studio portrait techniques to elevate the brand's identity within the competitive landscape of contemporary luxury houses.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion