Various Campaigns

Mar 2026

In this sophisticated cosmetics campaign for La Biosthetique, the fusion of editorial minimalism and refined beauty standards takes center stage. Through a series of polished portraits and lifestyle captures, the project leans into a clean, high-key aesthetic that celebrates the intersection of modern professional elegance and timeless allure. Photographer Philip Gay masterfully orchestrates a visual language that remains consistent across varied settings, moving seamlessly from the stark clarity of a studio strobe to the diffused, organic embrace of natural light. The creative direction from Aude Delerue and Patrick Roppel grounds the imagery in a deliberate, pared-back palette, allowing the meticulous craftsmanship of hair stylist Raphael Salley and the striking makeup artistry of Min Kim—characterized by bold red lips and vibrant accents—to resonate with full impact. Fashion editor Marina Gallo further refines the narrative, styling model Julia Bergshoeff in understated, structured beige ensembles that mirror the architectural precision of the background spaces. By avoiding unnecessary clutter, the campaign successfully elevates La Biosthetique as a brand synonymous with effortless polish. Each frame acts as a study in balance, where the juxtaposition of sharp, sleek hair and subtle skin textures creates an atmosphere of attainable luxury. This portfolio piece stands as a testament to how precise editorial techniques can define a brand's identity within the competitive beauty landscape, ensuring a cohesive and enduring visual identity.

Vertical, Vertical

Natural light

Cosmetics, Beauty