Kazar: F/W 25

Nov 2025

Kazar's F/W 25 campaign captures the interplay between winter-ready technical apparel and sharp formal tailoring. Photographed by Edyta Chachulska and featuring model Tomasz Labis, the collection transitions from polished studio portraiture to rugged outdoor editorial shots. The imagery balances a clean, minimalist aesthetic with tactile, snowy settings, moving from quilted outerwear and knitwear to classic tuxedos and accessories. The series leans into a polished look, using consistent soft lighting across studio sets to highlight garment textures. These studio compositions are contrasted by candid, natural light scenes in alpine landscapes, incorporating elements like faux-snow particles and outdoor motifs to establish a seasonal narrative. The execution relies on a refined, commercial sensibility that highlights the brand's versatile menswear range.

Vertical, Editorial

Soft Light

Advertising Campaign