Kazar

Aug 2025

The A/W 25 campaign for Kazar explores the intersection of minimalist fashion and coastal architecture. Photographed by Edyta Chachulska, the collection is captured through a series of editorial and commercial vignettes that lean into a clean, refined aesthetic. The imagery features models Myriam Tran and an unnamed male talent, set against sun-drenched terraces, paved promenades, and bright architectural backdrops. The work utilizes a mix of high-contrast monochrome and warm, natural light to highlight the seasonal accessories, including structured leather handbags, suede totes, and polished footwear. Techniques such as analogue film capture and high-speed freeze imagery provide a tactile, nostalgic quality to the series. The campaign balances candid, documentary-style moments with precise, minimalist studio portraits to present a cohesive vision for the collection.

Editorial, Vertical

Natural light

Bags & Accessories

Advertising Campaign