Various Campaigns

Oct 2025

Kata Szegedi presents 'Postcards from Paris,' a fashion editorial series capturing the label's latest collection against the backdrop of historic Parisian streets. The project leans into a cinematic aesthetic, utilising monochrome tones and analogue film techniques to highlight the structural details of the garments. Photographer and director Adam Jelen frames model Reka Toth in a series of urban settings, from monumental architectural columns to classic stone-paved streets. The visuals rely on natural light to emphasise the movement and texture of the apparel, ranging from flowing slip dresses to oversized tailored outerwear. Each composition is finished with bold, clean typography.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

Designer Fashion

Street

Advertising Campaign