Various Campaigns: KAKAN SS25
Brand
Date
Apr 2025
Description
The KAKAN SS25 collection is showcased through an expansive fashion editorial campaign that leans into an observational, documentary-style aesthetic. Set against the textured backdrop of urban alleyways and industrial streetscapes, the imagery captures the collection in motion using natural daylight and an analogue film technique. Photographed and directed by Tugcan S Temizkan, the campaign centers on the interplay between the garments' clean lines and the gritty, desaturated environment. Model Sarah Armstrong features alongside a wider cast to highlight the collection's knitwear and tailored silhouettes in a candid, street-level context.
Style
Editorial, Desaturated, Vertical
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Background
Street
Context
Lookbook
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