Various Campaigns
KAKAN SS25
Brand
ProjectKAKAN SS25
Date
Apr 2025
Description
The KAKAN SS25 collection is showcased through a series of fashion editorials that document the garments within a gritty, urban landscape. Photographed and directed by Tugcan S Temizkan, the campaign leans into a documentary-style aesthetic, placing models against backdrops of industrial roller shutters, narrow alleys, and busy city streets. The imagery utilizes analogue film and natural light to maintain a desaturated, cool-toned palette that highlights the collection's textures and silhouettes. Featuring model Sarah Armstrong, the work captures subjects in mid-stride, emphasizing movement and a candid, street-level atmosphere.
Style
Editorial, Desaturated, Vertical
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Jet Black
Background
Street
Context
Lookbook
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