The Julie Kegels SS25 campaign establishes a cohesive visual identity centered on structured silhouettes and earthy, tonal palettes. Photographed by Lebon Bourgeois, the series explores clean lines and material textures through a blend of commercial and editorial imagery. The work utilizes a consistent light wood-grain background across all assets, grounding the collection in a natural, warm aesthetic.
Fashion editor and stylist Jamie-Maree Shipton curates a minimalist wardrobe defined by sculptural gowns and textured pumps. The campaign features model Luisa Vagedes, with beauty direction by hair stylist Nicolas Philippon and makeup artist Lisa Michalik maintaining a clean, understated finish. Each composition leverages soft, even lighting to emphasize the structural integrity of the garments.
