Various Campaigns: Julie Kegels SS25

Oct 2024

The Julie Kegels SS25 campaign is an editorial fashion series that centers on a crisp, minimalist aesthetic. Shot by photographer Lebon Bourgeois, the project showcases the collection across a series of studio-based portraits featuring varied apparel ranging from metallic outerwear to floral swimwear and textured knitwear. The creative direction leans into a clean, graphic approach, utilizing direct flash lighting to create high-contrast highlights and defined shadows against a consistent slatted background. Jamie-Maree Shipton provides the styling, with hair by Louis Ghewy and makeup by Anthony Preel, while casting direction is handled by Monika Domarke. The compositions are unified by bold typography and a recurring editorial visual language.

Editorial