Model wearing a sheer floral robe and red bikini top posing before white horizontal blinds with Julie Kegels text overlay.

Model wearing a dark denim buttoned shirt and green skirt against a white slatted background with overlaid white text

Blonde fashion model in an off-white layered knit and sheer skirt before a white slatted shutter for Julie Kegels.

Model in metallic jacket sitting next to a pink metallic handbag with sunglasses

Various Campaigns Julie Kegels SS25 2024

About

The Julie Kegels SS25 campaign is an editorial fashion series that centers on a crisp, minimalist aesthetic. Shot by photographer Lebon Bourgeois, the project showcases the collection across a series of studio-based portraits featuring varied apparel ranging from metallic outerwear to floral swimwear and textured knitwear. The creative direction leans into a clean, graphic approach, utilizing direct flash lighting to create high-contrast highlights and defined shadows against a consistent slatted background. Jamie-Maree Shipton provides the styling, with hair by Louis Ghewy and makeup by Anthony Preel, while casting direction is handled by Monika Domarke. The compositions are unified by bold typography and a recurring editorial visual language.