Various Campaigns

Apr 2025

The JelloJello SS25 DROP 2 campaign presents a series of fashion editorials centered on a surreal, ethereal aesthetic. Captured by photographer Marina Vengut, the imagery utilizes a soft pastel palette, characterized by monochromatic pink tones and oversized satin floral installations that create a dreamlike studio environment. The production leans into clean, minimal compositions featuring models Lin Yap and Meng Li. Technically, the project employs high-key natural light and diffused illumination to emphasize the delicate textures of the apparel, including sheer ruffles, lace-trimmed camisoles, and layered pearl accessories. Each frame frames the subject within blooming cherry blossom branches, maintaining a consistent romantic and atmospheric visual language throughout the collection.

Editorial, Vertical, Warm

Designer Fashion

Lookbook