Various Campaigns: JelloJello SS25 DROP 2

Apr 2025

The JelloJello SS25 Drop 2 collection is captured through a series of fashion editorials that lean into a surreal, monochromatic pink dreamscape. Photographer Marina Vengut employs soft lighting to create an ethereal atmosphere, framing models Lin Yap and Meng Li amongst oversized sculptural petals and cherry blossom branches. The project emphasises a delicate, romantic aesthetic, utilising natural light and a clean pastel palette to highlight the collection's textural details. The imagery relies on a minimalist approach to set design, creating a consistent visual language across the seasonal campaign.

Editorial, Vertical, Warm

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