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Various Campaigns

JelloJello AW 25
Date

Oct 2025

Description

The JelloJello AW 25 collection is showcased through an extensive fashion editorial campaign, featuring a series of nocturnal portraits set against urban streetscapes and dimly lit hotel interiors. Photographed by Marina Vengut, the imagery leans into a cinematic, moody atmosphere, utilising a mix of direct flash and ambient city lighting to highlight the intricate textures of the garments, including lace, tweed, and faux fur. The series utilises a gritty, analogue film aesthetic, with low-angle perspectives and Dutch angles creating a sense of movement within the city environment. The styling shifts between vintage-inspired silhouettes and contemporary street fashion, captured against backgrounds of glowing neon signs and nocturnal urban vistas.

Style

Editorial, Vertical

Industries

Designer Fashion

Context

Lookbook

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