Various Campaigns: Helene Severin for RSVP Paris

Jan 2026

RSVP Paris enlists model Helena Severin for a series of fashion editorials focused on the brand’s structured leather handbag collection. The imagery leans into a minimalist aesthetic, utilizing raw, distressed concrete walls and earthy, desaturated tones to create a tactile backdrop for the accessories. Photographer Janne Rugland captures the campaign with a clean, controlled focus, employing natural light and soft directional setups. Fashion director Hilda Sandström complements these visuals with a series of layered, oversized silhouettes and textured wool and shearling outerwear, emphasizing a deliberate contrast between the heavy fabrics and the refined clasp-closure bags. The project utilizes an analogue film aesthetic, resulting in a series of monochromatic and high-contrast portraits that prioritize clean lines and architectural textures.

Editorial, Vertical

Natural light, Analogue / film

Lookbook