Various Campaigns

Mar 2025

IIUVO Parfums presents a series of imagery that explores the intersection of human form and abstract texture within the fragrance industry. Photographed by Arcin Sagdic, the collection utilizes a minimalist approach to portraiture, often layering figures against stark white backgrounds or vibrant monochromatic palettes. This editorial work relies on high-contrast lighting and experimental techniques, such as double exposure and projection-based light patterns, to create a tactile visual experience. The project maintains a cohesive aesthetic through clean graphic framing and the consistent use of bold, horizontally overlaid typography. By balancing organic elements with synthetic materials like translucent plastic, the series leans into a conceptual style. The imagery functions as a study in form and shadow, emphasizing the sculptural posture of the subjects and intricate skin details.

Artistic, Vertical, Monochrome, Clean

Fragrance

White Seamless

Advertising Campaign