The HASSANZADEH Fall 2025 campaign highlights a collection of fine high jewellery through a series of portrait and commercial images. The imagery features model Valery Kaufman styled in both minimalist and classic silhouettes, allowing the intricate sapphire and diamond pieces to take center stage.
Captured by photographer Eric James Guillemain, the project utilizes natural light and clean studio settings to emphasize the craftsmanship of the gemstones. The aesthetic is defined by a polished, editorial approach, with fashion styling by Amarsana Gendunova, hair styling by Claudio Belizario, and makeup artistry by Sabrina Bedrani.