Various Campaigns

May 2026

The Half Magic Beauty campaigns for the HBO and A24 hit Euphoria redefine the intersection of cosmetics and high-concept storytelling. Through a series of evocative portraits, the project leans into the show’s signature aesthetic, blending bold self-expression with precise technical execution. Under the lens of photographer Sharif Hamza, the imagery utilizes cinematic low-key lighting and dramatic chiaroscuro to transform the skin into a canvas for avant-garde makeup artistry. The collaboration features intricate, glitter-laden looks that channel the series' expressive spirit, from shimmering tear-drop motifs to sharp, graphic eyeliner adorned with rhinestones. Stylist Kat Typaldos brings an essential editorial edge to the project, while set designer Heath Mattioli crafts a moody, tactile environment that allows the vibrant, iridescent palettes to resonate against deep, underexposed backgrounds. Every shot prioritizes a tight, intimate composition that captures the glossy, light-catching textures of the products. By employing a mix of natural light and sharp studio strobes, the work bridges the gap between commercial beauty and high-fashion editorial photography. These images act as more than mere product showcases; they serve as a masterclass in modern beauty photography, utilizing live-action techniques to build an ethereal, dreamlike atmosphere that feels both grounded in human emotion and entirely otherworldly in its visual impact.

Editorial, Vertical, Cinematic, Vertical, Cinematic

Low-key / chiaroscuro, Natural light, Natural light

Cosmetics, Beauty