Various Campaigns: HAITCH - Collection 1

Brand

Various Campaigns

Date

Mar 2025

Description

The HAITCH Collection 1 fashion editorial project presents a series of monochromatic portraits characterized by an understated and raw aesthetic. Captured by photographer Jason Renaud with styling by Michael Andrew, the project utilizes an industrial backdrop of textured concrete and muted walls to foreground the collection's menswear pieces. The imagery features a mix of high-angle and intimate framing, relying on soft natural light to highlight the construction of tailored suits and casual apparel. With hair styling by Ginger Leigh Ryan, the work leans into an editorial sensibility, balancing clean, minimalist compositions with textured surface details. Additional creative contributions include casting by Onell Ednacot and production by Kiara Brown, featuring models Danny Holmes and Robbie Lyons.

Style

Editorial, Desaturated

Techniques

Natural light

Color

Pure White

Jet Black