Various Campaigns

Feb 2025

Groundies presents its Spring/Summer 2025 campaign, a series of fashion portraits that showcase the season's footwear collection. Photographed by Lotte Thor, the imagery leans into a clean, studio-led aesthetic that emphasizes casual textures and relaxed silhouettes. The project features model Karl Heinz Hirschberger, capturing the footwear through a mix of editorial and commercial compositions. The work utilizes natural light against seamless white backgrounds to maintain a consistent, uncluttered focus on both the apparel and the featured sneaker designs. Techniques such as analogue film are integrated alongside vertical and lifestyle photography to define the season's look. The result is a straightforward, stylistic presentation of the Spring/Summer range.

Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign