Various Campaigns: Groundies Spring/Summer Campaign 2025

Feb 2025

Groundies presents its Spring/Summer 2025 campaign, a series of studio-based portraits focused on casual footwear and apparel. Shot against a seamless white backdrop, the imagery leans into a clean, minimalist aesthetic that prioritizes the texture of the clothing and footwear designs. Photographer Lotte Thor employs soft, natural light to maintain an even, commercial finish across the collection. The campaign features model Karl Heinz Hirschberger, who anchors the visuals through a series of relaxed poses, often styled with eclectic props to define the season’s mood. With its blend of editorial techniques and clean compositions, the project presents a direct look at the label's latest fashion offerings.

Vertical, Clean

Natural light

White Seamless

Advertising Campaign