Various Campaigns

Jan 2025

Goldwin’s SS25 Performance Collection campaign presents a series of visuals that bridge the gap between technical sportswear and natural environments. Executed for the Outdoor & Performance Apparel sector, the project leans into a high-contrast aesthetic, utilising low-key lighting and chiaroscuro techniques to highlight the silhouette and material properties of the brand's latest apparel range. The campaign imagery alternates between studio-based portraits—showcasing the functional drape of performance fabrics—and atmospheric outdoor shots that feature geothermal landscapes and forest canopies. These natural elements underscore the collection's focus on technical utility, complemented by long-exposure abstract visuals that introduce a sense of kinetic energy. Styling for the campaign, overseen by Fashion Editor and Stylist Ricky van Gils, maintains a clean, minimalist approach across both apparel and environmental compositions. The project integrates consistent branding typography throughout, reinforcing the identity of the Goldwin SS25 collection.

Vertical, Commercial

Outdoor & Performance Apparel

Advertising Campaign