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·Goldwin SS25 Performance Campaign

Runner in a bright red hooded technical jacket and matching shorts moving mid-stride against a solid black background.

Dramatic layered sunset sky with dark crimson and black clouds beneath a pale band, featuring Goldwin branding.

Close-up portrait of a woman wearing a chartreuse green hooded windbreaker jacket against a solid black background.

Man with beard and long hair wearing blue zip fleece and black backpack against dark background

Abstract motion blur photograph showing streaks of amber light trails and blurred teal urban architecture.

Man wearing mint green performance tank top and matching shorts against a solid black background.

Overhead shot of pale milky turquoise geothermal water covering white mineral sediment and dark rocks for Goldwin.

Female model in green performance jacket and leggings crouching against a dark background for Goldwin SS25 campaign

Various Campaigns Goldwin SS25 Performance Campaign 2025

About

Goldwin’s SS25 Performance campaign frames the technical agility of the label’s latest collection through a series of stark, high-contrast studio portraits and atmospheric, nature-inspired vignettes. The imagery balances the precision of athletic movement with the organic textures of the environment, utilizing low-key chiaroscuro lighting to highlight the intricate weave and functional drape of the performance apparel. Stylist Ricky van Gils grounds the collection in a refined, minimalist aesthetic, pairing lightweight technical shells and windbreakers with a palette ranging from vibrant chartreuse and mint to deep olive and blue. Beyond the studio, the narrative extends to kinetic, long-exposure urban cityscapes and macro botanical photography, reinforcing the connection between performance design and elemental motion.