Various Campaigns

Jan 2025

Goldwin’s SS25 Performance campaign frames the technical agility of the label’s latest collection through a series of stark, high-contrast studio portraits and atmospheric, nature-inspired vignettes. The imagery balances the precision of athletic movement with the organic textures of the environment, utilizing low-key chiaroscuro lighting to highlight the intricate weave and functional drape of the performance apparel. Stylist Ricky van Gils grounds the collection in a refined, minimalist aesthetic, pairing lightweight technical shells and windbreakers with a palette ranging from vibrant chartreuse and mint to deep olive and blue. Beyond the studio, the narrative extends to kinetic, long-exposure urban cityscapes and macro botanical photography, reinforcing the connection between performance design and elemental motion.

Vertical, Commercial

Outdoor & Performance Apparel

Advertising Campaign