Various Campaigns

Feb 2026

Glow Recipe continues its streak of clinical-yet-approachable skincare marketing with its latest campaign for their new toner pads, a project that expertly balances dermatological authority with the modern aesthetic of daily self-care. Through a series of tight, high-definition portraits, the photography by Mikey Asanin captures the product in action, utilizing studio strobe lighting to create a bright, even canvas that emphasizes genuine skin texture rather than airbrushed perfection. Model Le si Huang anchors the visuals, demonstrating the practical application of the pads while maintaining a natural, healthy glow that leans into the brand’s signature dewy ethos. The campaign succeeds by stripping back the artifice often found in beauty advertising, opting instead for a clean, polished look that prioritizes clear communication of skincare benefits like brightening and depuffing. With precise makeup artistry by Kevin Cheah and editorial styling by Kimberly Nguyen, the imagery remains focused on the tactile experience of the product, effectively translating complex clinical benefits into an accessible visual narrative. By avoiding cluttered compositions and focusing on the intimate moment of under-eye application, the campaign reads as an essential utility for the skincare enthusiast, proving that even within a highly competitive beauty category, focused commercial photography remains the most effective tool for driving both brand recognition and consumer trust in a crowded digital marketplace.

Commercial

Studio strobe

Skincare, Beauty