Various Campaigns

Jun 2026

In a sophisticated convergence of clinical precision and artistic minimalism, the visual identity for Gezeiten defines a new standard in the skincare and beauty sector. This expansive campaign, captured by photographer Emil Dietrich with production by Jada Joyce, masterfully balances the demands of commercial product photography with the evocative, moody qualities of high-end editorial portraiture. By utilizing diverse techniques such as studio strobe lighting and ethereal underwater photography, the work creates a tactile narrative that emphasizes the purity and organic texture of the product line. Whether juxtaposing translucent glass ampoules against crinkled, abstract materials or focusing on the natural, dewy complexion of model Sarah Saxinger, the imagery maintains a cohesive emerald and neutral color palette. The execution skillfully employs low-key chiaroscuro to add depth to portraits, while simultaneously embracing a clean, high-key aesthetic to highlight the geometry and internal light refraction of the glass packaging. By integrating macro, lifestyle-driven shots with stark, minimalist arrangements, the project transcends simple product display, instead cultivating an atmosphere of serenity and hydration. The interplay of sharp, focused typography and the soft-focus, blurred backgrounds ensures that the brand remains at the center of a narrative that celebrates both the science of prevention and the beauty of daily ritual, resulting in a refined, premium visual language.

Commercial

Skincare, Beauty