Various Campaigns: Gabe Gordon SS25

Apr 2025

Gabe Gordon SS25 is a fashion editorial campaign that blends domestic intimacy with rugged, outdoor settings. The collection, captured by photographer Michael Hauptman, explores the tension between textured knitwear and raw, natural environments. The imagery leans into a distinct 1970s aesthetic, utilizing analogue film techniques and grainy, desaturated color palettes to ground the subjects in a nostalgic, atmospheric reality. Key creative contributors include fashion editor and stylist Zara Mirkin, whose layered approach highlights the collection's tactile garments. The production is supported by hair stylist Dre Demry Sanders and makeup artist Janessa Paré, while set designer Dylan Bailey brings a curated sensibility to both interior and exterior environments. The editorial visual language shifts between clean, natural light and sharper, direct flash photography to capture movement and mood.

Editorial, Vertical

Natural light

Lookbook