Young man wearing a green and white knit sports jersey seated in a vintage armchair against a neutral wall for Gabe Gordon SS25

Two split-frame portraits of a young man sitting on a bed in a bedroom setting for Gabe Gordon SS25

Two women with dark hair embracing and kissing outdoors near tall grass under an overcast sky for Gabe Gordon SS25

A woman in a white crop top and white skirt running across an open grassy meadow under an overcast sky.

Three models lying together on an asphalt pavement in a high-angle overhead fashion editorial shot for Gabe Gordon SS25.

Woman in white knit two-piece outfit standing in a doorway holding a match, photographed by Michael Hauptman for Gabe Gordon SS25.

Model in a striped top and skirt standing outdoors at night with direct flash lighting

Model kneeling on a car seat outdoors wearing a pink hooded top and skirt with hanging tassels

Two models posing on the trunk of a white car outdoors with atmospheric smoke and lens flare

Various Campaigns Gabe Gordon SS25 2025

About

Gabe Gordon SS25 is a fashion editorial campaign that blends domestic intimacy with rugged, outdoor settings. The collection, captured by photographer Michael Hauptman, explores the tension between textured knitwear and raw, natural environments. The imagery leans into a distinct 1970s aesthetic, utilizing analogue film techniques and grainy, desaturated color palettes to ground the subjects in a nostalgic, atmospheric reality. Key creative contributors include fashion editor and stylist Zara Mirkin, whose layered approach highlights the collection's tactile garments. The production is supported by hair stylist Dre Demry Sanders and makeup artist Janessa Paré, while set designer Dylan Bailey brings a curated sensibility to both interior and exterior environments. The editorial visual language shifts between clean, natural light and sharper, direct flash photography to capture movement and mood.