Various Campaigns: FUSALP CAMPAIGN F/W 25 - URBAN COLLECTION

Mar 2025

The Fusalp Fall/Winter 2025 Urban Collection campaign presents a study in technical outerwear through a cinematic, atmospheric lens. Across both studio portraits and nocturnal outdoor scenes, the collection explores the intersection of high-performance design and urban minimalism. Moody, cool-toned lighting palettes and sharp contrasts define the visual identity of the series, drawing focus to the structural integrity of the garments. Photographer Clark Franklyn and creative director Julien Gallico lead the visual execution, balancing precise studio framing with the depth of low-light exterior environments. The project features contributions from hair stylist Sayaka Otama and makeup artist Yoriko Fujita to maintain a polished editorial aesthetic. The campaign employs dramatic, mood-driven lighting and chiaroscuro techniques to showcase the technical materials of the collection, ranging from fitted base layers to insulated winter outerwear.

Vertical, Moody

Advertising Campaign