Various Campaigns

Dec 2025

The "Too Busy to Care" editorial for Sabukaru serves as a fashion project that leans into the intersection of corporate mundane and vibrant, hyper-stylized Japanese gyaru aesthetics. Through a lens of playful, high-key photography, the work contrasts traditional, sterile office settings with a saturated Y2K palette. Photographer Marina Vengut explores this surreal corporate environment by juxtaposing models styled in pastel, layered streetwear and ornate acrylic nails against the backdrop of individuals in rigid business attire. With hair styling by Hayate Maeda, the editorial utilizes graphic accents and soft light to maintain a clean, polished look while emphasizing a disruptive, playful narrative.

Editorial, playful, Y2K, Vertical

Editorial