Various Campaigns: Frauenschuh Winter Collection 2024/2025

Oct 2024

The Frauenschuh Winter Collection 2024/2025 campaign leans into the vast, untouched scale of the alpine wilderness. Captured by photographer Pablo Di Prima, the project balances technical apparel performance with candid, high-energy lifestyle moments across a series of sprawling, snow-covered landscapes. The execution relies on a consistent use of natural light to accentuate the tactile qualities of the collection, from plush fur trims and heavy knits to quilted technical outerwear. Through a blend of editorial fashion portraits and action-oriented movement, the imagery highlights the utility of the clothing within the mountainous terrain, maintaining a focus on athletic motion and the expansive, quiet atmosphere of the high-altitude environment. The work frequently utilizes analogue film techniques to lend a classic, authentic texture to the winter scenes.

Editorial, Vertical

Natural light

Snowfield

Lookbook