Various Campaigns

Oct 2024

The Frauenschuh Winter Collection 2024/2025 campaign leans into a cinematic, alpine aesthetic, framing technical performance apparel against the vast, rugged landscapes of high-altitude mountain ranges. Photographed by Pablo Di Prima, the project captures the collection through a blend of editorial portraiture and candid lifestyle documentation, emphasizing the tactile qualities of shearling, wool, and insulated technical fabrics. Executed with an authentic, naturalistic sensibility, the imagery utilizes consistent natural light and analogue film techniques to create a nostalgic, textured atmosphere. The work highlights the versatility of the outerwear, moving between high-energy action shots of skiers on mountain slopes and serene, intimate portraits set against traditional wooden chalets and expansive snowfields.

Editorial, Vertical

Natural light

Outdoor & Performance Apparel

Snowfield

Lookbook