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Various Campaigns: Filling Pieces Bridge The Gap SS24

Date

May 2024

Description

For the Bridge The Gap SS24 collection, Filling Pieces presents a campaign that leans into a raw, documentary-style perspective. Captured by photographer Kwabena Sekyi Appiah-nti, the imagery moves between candid street scenes and intimate interior portraits to highlight the textures of the apparel, from contrast-stitched leather to embroidered knitwear. Technically, the project utilizes an analogue aesthetic marked by high-contrast monochrome tones, film grain, and deliberate natural light. Whether framing subjects against sun-drenched architecture or in moody, low-key domestic spaces, the photography prioritizes a gritty, atmospheric feel that grounds the fashion in a tactile and authentic environment.

Style

Editorial, Vertical

Techniques

Analogue / film

Color
Jet Black
Context

Advertising Campaign

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