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Various Campaigns: Ferrante - Fall/Winter 2024-25 Campaign

Date

Sep 2024

Description

The Ferrante Fall/Winter 2024-25 campaign explores the intersection of minimalist menswear and brutalist architecture. Photographed by Pier Nicola Bruno, the series features model Francesco Mariottini in a collection defined by layered knitwear, textured trousers, and sophisticated tailoring. The campaign leans into an editorial aesthetic, utilizing natural light and desaturated palettes to ground the apparel against stark concrete structures and serene lakeside landscapes. The creative execution emphasizes material detail, from ribbed turtlenecks to heavy-gauge cardigans, captured through a moody and clean lens. The styling, led by Francesco Casarotto with hair styling by Fabio Cicerale, complements the geometric rigor of the surrounding environments.

Style

Editorial, Vertical

Techniques

Natural light

Context

Advertising Campaign

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