Various Campaigns
TAKEN Campaign
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Brand
ProjectTAKEN Campaign
Date
Feb 2026
Description
The TAKEN campaign for Various Campaigns centers on a series of intimate portraits set against a stark, high-contrast backdrop. The project leans into a cinematic aesthetic, utilising low-key lighting to emphasise silhouette and form. Photographer Karim Tabar captures the subject with a focus on dramatic tonal contrast and saturated colour palettes. The execution employs a chiaroscuro technique, creating a moody, matte visual register that prioritises texture and geometric composition over environmental context.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Swimwear
Color
Jet Black
Background
Sandy Beach
Context
Advertising Campaign, Editorial
Associated creatives
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