Various Campaigns

May 2026

The EveryOtherThursday SS26 collection leans into an aesthetic of refined, understated ease, showcasing a masterclass in modern menswear within the luxury fashion sector. Through a series of crisp, intentional portraits, the campaign strips away excess to focus on the dialogue between texture, silhouette, and wearable structure. Captured with the clinical precision of studio strobe lighting, the imagery thrives on a deliberate editorial minimalism that elevates staple pieces—from unbuttoned plaid flannels and cream collared shirts to structured canvas totes—into compelling objects of desire. Photographer Hayden Worsfold navigates the balance between commercial clarity and high-end sensibility, utilizing clean, seamless backgrounds to ensure the focus remains squarely on the drape of a trouser or the weave of a knit. The project eschews traditional artifice, favoring a neutral, direct gaze that lends each look a contemporary, lifestyle-driven edge. By mixing clean studio environments with deliberate compositions, the series reads as a cohesive study in functional elegance. These images move beyond simple product display, channeling an atmosphere of composed, accessible sophistication that resonates through every frame. Whether capturing the subtle interplay of leather and knit in a still life or the relaxed posture of the model in motion, the campaign maintains a consistent, polished visual language that defines the seasonal trajectory for the brand.

Editorial, Editorial, Vertical, Editorial, Vertical, Vertical

Studio strobe, Studio strobe, Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion