Young man standing against a white seamless background wearing a plaid shirt over a white t-shirt and navy shorts.

Full-length portrait of a male model wearing a pale yellow sweater, brown trousers, and dark sandals against a clean white background.

Asian man walking forward in a black shirt, black shorts, and black shoes against a plain white seamless background.

East Asian man wearing a blue button-down shirt and carrying a black bag against a white background

Full-length portrait of a young man wearing a blue and white striped shirt and dark green trousers against a plain light background

East Asian male model wearing a cream button-down shirt and blue shorts against a seamless white studio background.

Black leather tote bag resting on a block with a white sweater draped over it against a light background.

Asian man walking in cream button-up shirt and blue shorts against white background

Young man in a green plaid shirt holding a canvas tote bag against a neutral background

Various Campaigns EveryOtherThursday SS26 2026

About

The EveryOtherThursday SS26 collection leans into an aesthetic of refined, understated ease, showcasing a masterclass in modern menswear within the luxury fashion sector. Through a series of crisp, intentional portraits, the campaign strips away excess to focus on the dialogue between texture, silhouette, and wearable structure. Captured with the clinical precision of studio strobe lighting, the imagery thrives on a deliberate editorial minimalism that elevates staple pieces—from unbuttoned plaid flannels and cream collared shirts to structured canvas totes—into compelling objects of desire. Photographer Hayden Worsfold navigates the balance between commercial clarity and high-end sensibility, utilizing clean, seamless backgrounds to ensure the focus remains squarely on the drape of a trouser or the weave of a knit. The project eschews traditional artifice, favoring a neutral, direct gaze that lends each look a contemporary, lifestyle-driven edge. By mixing clean studio environments with deliberate compositions, the series reads as a cohesive study in functional elegance. These images move beyond simple product display, channeling an atmosphere of composed, accessible sophistication that resonates through every frame. Whether capturing the subtle interplay of leather and knit in a still life or the relaxed posture of the model in motion, the campaign maintains a consistent, polished visual language that defines the seasonal trajectory for the brand.