Various Campaigns
Edward Cuming FW25 GROW UP
Brand
ProjectEdward Cuming FW25 GROW UP
Date
Feb 2025
Description
The Edward Cuming FW25 GROW UP project presents a clean, minimalist fashion editorial series centered on the label’s latest collection. Shot against neutral studio backdrops, the imagery emphasizes garment construction and intricate textures through a consistent, high-key aesthetic. Photographer Jules Moskovtchenko collaborates with fashion editor Patricia Villirillo to highlight the collection's layered silhouettes and varied fabric motifs. Featuring casting by Monika Domarke and model Leonidas Malolepszy, the project employs soft, directional lighting to maintain a contemporary editorial tone.
Style
Editorial, Vertical, Clean
Industries
Designer Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
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