Various Campaigns: Edward Cuming FW25 GROW UP

Feb 2025

The FW25 GROW UP collection by Edward Cuming is showcased through a clean, minimalist fashion editorial series. The project leans into a contemporary aesthetic, prioritizing fabric textures and layered silhouettes against neutral studio backdrops. Captured by photographer Jules Moskovtchenko, the imagery highlights the collection's focus on structured fringe, intricate floral motifs, and bold color-blocking. With fashion styling by Patricia Villirillo and hair by Cecilie Hildebrandt, the series utilizes directional and natural lighting to emphasize the construction of the garments. The project features model Leonidas Malolepszy, with casting directed by Monika Domarke. The visuals rely on monochrome and clean palettes to anchor the focus on the collection's tailoring and varied material choices.

Editorial, Vertical, Clean

White Seamless

Lookbook