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Various Campaigns: Dr Sam's Travel Kit Campaign

Brand
Various Campaigns
Date

Jul 2025

Description

Dr Sam’s campaign for its Travel Kit range features a series of commercial beauty portraits that centre on a natural, authentic aesthetic. Through a repetitive grid format, the imagery highlights clean grooming and radiant, dewy skin textures. Photographer Anya Holdstock leads the visual direction, utilizing directional flash lighting to produce sharp contact shadows against a neutral studio backdrop. The campaign captures a range of expressive movements and candid poses from talent Talia Wallis, with hair styling by Mark Francome Painter and makeup by Nina Sagri. Fashion styling by Ryan Wohlgemut complements the playfulness of the series with a minimalist wardrobe, maintaining a focus on fresh, clean visuals throughout.

Style

Vertical, Commercial, playful, Clean

Techniques

Flash

Industries
Skincare
Color
Pure White
Jet Black
Background

White Seamless, Residential Building

Context

Advertising Campaign

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