Various Campaigns: Dr Sam's Skincare Flawless Moisturiser

Feb 2025

The campaign for Dr Sam’s Skincare Flawless Moisturiser centers on a clean, minimalist aesthetic that bridges commercial product photography and editorial beauty portraiture. The visuals lean into macro texture studies, isolating the smooth, creamy consistency of the product against bold, high-contrast backgrounds to emphasize botanical and cosmetic minimalism. Photographer Lulu Mcardle leads the visual direction, utilizing soft natural light to highlight the product’s tactile qualities and the luminous skin textures of model Chloé Tiitwe. The editorial imagery features styling by Tomi Roppongi and makeup artistry by Faye Bluff, focusing on close-up compositions that maintain a direct, stripped-back approach to beauty storytelling.

Vertical, Commercial, Clean

Macro, Natural light

E-commerce / Product