Various Campaigns
Dr Sam's Skincare Flawless Moisturiser
Brand
Date
Feb 2025
Description
Dr Sam's Skincare presents a beauty campaign centered on the Flawless Moisturiser, utilizing a mix of commercial product photography and editorial portraiture. The visuals lean into a clean, minimalist aesthetic, employing macro textures and soft, natural light to emphasize product consistency and skin radiance. The project features photographer Lulu Mcardle, who captures both the crisp product packaging against bold color blocking and intimate close-ups of model Chloé Tiitwe. Supporting the editorial imagery, hair styling by Tomi Roppongi and makeup artistry by Faye Bluff maintain a consistent, refined look across all frames.
Style
Vertical, Commercial, Clean
Techniques
Macro, Natural light
Industries
Skincare
Context
E-commerce / Product
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