Various Campaigns

Jan 2025

The Dr Sam's Skincare Brightly Eye campaign captures the functional and tactile appeal of the brand's eye treatment through a series of focused, commercial beauty portraits and product photography. The visual narrative leans into a clean, minimalist aesthetic, using soft natural light to highlight the product’s formulation and its application on skin. Photographer Lulu Mcardle leads the visual execution, with model Chloé Tiitwe appearing in several of the portraits. The project benefits from the detailed work of makeup artist Faye Bluff and hair stylist Tomi Roppongi, who maintain a polished, neutral look across the series. Macro shots prioritize texture and clarity, emphasizing the product's consistency and its placement on the skin.

Vertical, Commercial, Clean, Warm

Macro

Skincare

E-commerce / Product