Various Campaigns
Dr Sam's Skincare Brightly Eye
Jan 2025
Dr Sam's Skincare showcases the Brightly Eye serum through a series of product and beauty portraits. The campaign highlights the product's application and formulation through a minimalist visual language, balancing commercial clarity with refined macro photography. Photographer Lulu Mcardle captures a range of imagery, from detailed product shots of the pump mechanism and packaging to close-up beauty portraits featuring model Chloé Tiitwe. The visual identity leans into natural light and clean compositions to accentuate skin texture and the serum's tactile consistency. Contributing to the aesthetic, makeup artist Faye Bluff and hair stylist Tomi Roppongi focus on a polished, natural finish. The project maintains a cohesive, warm-toned editorial feel across its various iterations.
Vertical, Commercial, Clean, Warm
Macro
Skincare
E-commerce / Product
