Various Campaigns: Dr Sam's Skincare Brightly Eye

Jan 2025

Dr Sam's Skincare Brightly Eye campaign highlights the functional application and formulation of the eye treatment through a series of refined product and beauty portraits. The photography focuses on tactile, macro perspectives that emphasize natural skin textures, smooth product consistency, and clean commercial aesthetics. Photographer Lulu Mcardle leads the visual execution, working with makeup artist Faye Bluff and hair stylist Tomi Roppongi to maintain a consistent, warm, and polished look across both product shots and portraits featuring model Chloé Tiitwe. The series employs soft lighting and minimalist compositions to maintain a focus on skincare efficacy and precise application techniques.

Vertical, Commercial, Clean, Warm

Macro

E-commerce / Product