Model Achok seated in a cream lace silk blouse and matching trousers, draped in a plaid tweed coat against a textured neutral studio backdrop.

Black and white studio portrait of a model wearing a textured knit sweater and dark trousers against a mottled grey background.

Achok seated in a black and white patterned dress, matching headscarf, and black boots against a textured studio backdrop.

Model Achok smiling with hands behind her head, wearing a cream cable-knit sweater, brown belt, and plaid fringed skirt.

Model Achok in a sleeveless plaid maxi dress with a brown knit scarf standing against a warm textured backdrop.

Various Campaigns DOEN FALL 2025 CAMPAIGN 2025

About

The Dôen Fall 2025 campaign showcases a seasonal collection through a series of studio-based fashion portraits. Photographed by Victor Demarchelier, the imagery leans into an editorial aesthetic defined by its use of soft light and tactile layering. Featuring model Achok, the campaign highlights the brand's focus on material texture, ranging from intricate lace and heavy tweed to ribbed knits and micro-patterned silks. The styling is complemented by makeup artistry from Alice Lane, maintaining a clean and cohesive look across both monochromatic and warm-toned frames. The execution prioritizes minimalist composition and draped silhouettes against neutral, mottled backdrops.