A person standing on a bridge in front of a river and city skyline during twilight.

A person in blue clothes and sunglasses seated in a chrome armchair with their long hair blowing outward.

Model with long curly hair wearing blue sweatshirt and trousers seated on a chair in a room with a floor lamp.

Woman in yellow tracksuit and sunglasses standing on a bridge in front of a large historic gothic stone building.

Various Campaigns Differently 2025

About

The Differently project is an editorial and documentary series spearheaded by creative director and photographer Mark Yareham. The collection explores a range of environments, shifting between expansive urban landscapes and intimate domestic interiors. The work leans into a retro, analogue-influenced aesthetic, utilizing natural light to highlight the interplay between modern streetwear and historic settings. Across the series, Yareham captures subjects in candid, high-contrast compositions that emphasize texture and scale. From bridge railings set against twilight skylines to styled portraits in warm, window-lit interiors, the project maintains a consistent focus on clean, lifestyle-oriented framing.