Various Campaigns
Differently
Brand
ProjectDifferently
Date
Feb 2025
Description
The Differently project, led by photographer and creative director Mark Yareham, explores portraiture through a blend of urban documentary and editorial techniques. The collection balances contemporary streetwear against varied environments, ranging from expansive city skylines to intimate domestic interiors. The series leans into a natural aesthetic, utilising available window light and fading daylight to define its subjects. Through the integration of retro-leaning tones and clean compositions, the work frames the individuals against both historic stone architecture and modern metallic furnishings.
Style
Horizontal
Techniques
Natural light
Context
Editorial
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