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Various Campaigns: Differently

Brand
Various Campaigns
Date

Feb 2025

Description

The Differently project is an editorial and documentary series spearheaded by creative director and photographer Mark Yareham. The collection explores a range of environments, shifting between expansive urban landscapes and intimate domestic interiors. The work leans into a retro, analogue-influenced aesthetic, utilizing natural light to highlight the interplay between modern streetwear and historic settings. Across the series, Yareham captures subjects in candid, high-contrast compositions that emphasize texture and scale. From bridge railings set against twilight skylines to styled portraits in warm, window-lit interiors, the project maintains a consistent focus on clean, lifestyle-oriented framing.

Style

Horizontal

Techniques

Natural light

Context

Editorial

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