Various Campaigns

Jun 2026

The De Goeye Edgy F/W '26 campaign masterfully synthesizes high-concept luxury fashion with a raw, brutalist architectural sensibility. Captured by photographer Jonathan Zamora, the project pushes the boundaries of traditional fashion editorial work by leaning into a deliberate interplay between soft, organic textures and cold, industrial concrete environments. Through a series of carefully composed portraits and lifestyle shots, Zamora utilizes a blend of natural light and studio strobe to accentuate the intricate layering of the collection, from chunky open-knit cardigans to sharp, high-collared shirting. The styling, helmed by fashion editor and stylist Renata Correa, serves as the narrative glue, pairing bold mustard yellow accents and metallic accessories with oversized, edgy silhouettes that command attention. Models Amira Pinheiro and Luana Guimarães anchor these visuals, their sleek appearances and poised movements injecting a sense of sophisticated dynamism into the brutalist settings. With techniques ranging from analogue film to high-contrast cinematic framing, the campaign avoids the predictable tropes of the industry, instead opting for a refined, textured aesthetic that feels both timely and timeless. By integrating palm leaf shadows and motion-blurred vignettes, the series creates a cohesive dialogue between the garments and the urban landscapes they inhabit, cementing its status as a standout piece of modern visual storytelling within the luxury fashion sector.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion