Various Campaigns: &Daughter Underpinnings Summer Campaign
Brand
Date
Apr 2025
Description
&Daughter presents the Underpinnings Summer campaign, a fashion editorial series captured by photographer Tess Ayano. The imagery adopts a documentary approach to knitwear, balancing indoor and outdoor settings that ground the collection in a series of tranquil, lived-in spaces. Employing analogue film techniques and natural light, the campaign leans into a soft, textured aesthetic. The portraits feature a diverse cast against backdrops ranging from traditional interior architecture to raw concrete and organic foliage, highlighting the tactile quality of the knitwear pieces.
Style
Editorial, Vertical
Techniques
Analogue / film, Natural light
Industries
Context
Lookbook
Associated creatives
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