Various Campaigns: Common Leisure SS25
Brand
Date
May 2025
Description
Common Leisure presents its SS25 fashion collection, a series of looks captured by photographer Can Sever that emphasises a relaxed, minimalist aesthetic. The campaign balances studio portraiture with editorial vignettes, showcasing a range of tactile fabrics including linen, suede, and pinstriped cotton. Working with models Alena Nizova and Paulina Pitsikalis, the project leans into a high-key visual approach, utilizing clean studio lighting and natural light to highlight the silhouettes and garment details. Makeup artist Zeynep Dombaycioglu provides a subtle, polished beauty look that rounds out the collection's understated creative direction.
Style
Editorial, Vertical, Minimalist, Clean
Industries
Background
White Seamless
Context
Lookbook
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