Various Campaigns

Oct 2025

This fashion editorial campaign for Charlotte Simone features a series of portraits and street-style images centered on the brand’s signature faux-fur outerwear and textured winter apparel. Captured with a focus on tactile details and candid movement, the project leans into a nostalgic aesthetic, utilising analogue film and natural light to document the collection against urban backdrops. Photographer Alicia Waite directs the visual narrative, which showcases model Evelina Lauren in varied layered ensembles. Fashion editor and stylist Annie Hertikova coordinates the looks, while makeup artist Polly Mercer contributes to the polished, editorial styling. The project makes extensive use of collage-based presentations and moodboard-style framing, highlighting the depth and material quality of the garments.

Editorial, Vertical, Warm

Analogue / film, Natural light

Designer Fashion

Lookbook