Various Campaigns

Feb 2026

The Cellardoor FW26 campaign serves as a masterclass in editorial minimalism, stripping away extraneous noise to focus entirely on the architectural integrity of modern menswear. Through the lens of photographer Marlen Keller, the collection explores the intersection of classic tailoring and contemporary form, leaning heavily into a stark, high-key studio aesthetic. The imagery balances precise, sharp-edged silhouettes with an almost clinical softness, utilizing studio strobe lighting to emphasize the textured weaves of wool coats, tailored blazers, and layered winter essentials. With creative precision, stylist Sasa Thomann curates a series of looks that move from monochrome refinement to daring geometric detailing, while makeup artist Iga Wasylczuk complements the sharp lines with polished, slicked-back grooming on model Emily Sturgess. The visual language is punctuated by high-contrast black and white photography, frequently juxtaposed with elegant serif typography to create a sense of printed, contact-sheet permanence. By integrating elements like analogue film techniques and macro-floral still lifes, the campaign channels a sophisticated visual tension that feels both timeless and forward-thinking. It is a highly deliberate portrait of the season, where each frame prioritizes clean lines, structural fabric folds, and a neutral, direct gaze. This lookbook does not merely present garments; it documents a rigorous, textured approach to contemporary fashion that finds profound strength in its own restraint.

Editorial, Portrait, Portrait, Portrait

Studio strobe, Natural light, Studio strobe, Studio strobe, Natural light, Natural light, Natural light