Various Campaigns

Sep 2024

The Cayet FW24 campaign presents a series of studio-based portraits that underscore the brand's commitment to clean, architectural tailoring. Captured by photographer Frederico Martins, the imagery leans into a minimalist editorial aesthetic, placing model Radija T against neutral backdrops to emphasize the sharp lines and fabric textures of the collection. The execution relies on a consistent use of vertical compositions and controlled directional lighting to define the drape of pleated maxi skirts, structured blazers, and flowing gowns. By alternating between high-contrast monochrome tones and warm, low-key lighting, the work achieves a raw, tactile quality that highlights the sculptural nature of the garments. The project leans into editorial photography techniques such as chiaroscuro and film-inspired textures to create a cohesive visual narrative across the season.

Editorial, Vertical

Designer Fashion

Grey Seamless

Advertising Campaign