Various Campaigns

Apr 2025

The Carson Wach Spring/Summer '25 campaign presents a series of portraits defined by a minimalist aesthetic and a focus on essential layering. Photographed by Wade Schaul, the collection leans into an editorial visual language, alternating between controlled studio environments with solid neutral backgrounds and soft-focus urban settings. Captured with a clean, understated approach, the imagery highlights textures in denim, cotton, and structured knitwear. The campaign utilizes natural light to maintain a balanced, warm palette across both indoor and outdoor settings, anchoring the visuals in a contemporary and raw style. Throughout the series, subtle graphic branding is integrated within the frame, ensuring the focus remains on the minimalist apparel and the straightforward compositions.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign