Various Campaigns: CARON Atmah fragrance
Brand
Date
Oct 2025
Description
CARON introduces the Atmah fragrance in a campaign that leans into an earthy, minimalist aesthetic. The project features model Valentine Charrasse set against expansive, arid mountain ranges and rolling green landscapes. Photographer Ismael Moumin captures the scent in a series that balances portraiture with surreal product imagery, incorporating reflective chrome elements within the natural terrain. The campaign utilizes natural light to highlight the fragrance's architectural packaging and the textures of the surroundings.
Style
Earthy
Techniques
Natural light
Industries
Context
Advertising Campaign
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