Woman wearing a textured yellow blouse with a ruffled collar standing against dark vertical wood paneling

Woman in floral two-piece set squatting against a dark wood-paneled wall for campaign CF SS25

Various Campaigns Campaign CF SS25 2025

About

Campaign CF SS25 presents a series of fashion editorials featuring seasonal apparel set against a minimalist dark wood-paneled backdrop. The creative direction emphasizes the material qualities of the collection, utilizing warm lighting to define the textures of yellow ruffles and pink floral prints. Photographer Abel Trujillo captures the collection through a moody, editorial lens. The execution plays with contrast and low-key lighting to isolate the subjects within the interior space, favoring a consistent, controlled aesthetic across the featured looks.