Campaign CF FW25 serves as an editorial fashion lookbook, captured by photographer Abel Trujillo. The work channels a graphic, high-contrast aesthetic through a series of urban-set portraits and movement-based compositions.
The imagery leans into the use of natural light and hard light to define structural forms, often utilizing industrial backdrops—such as corrugated metal, brick, and pale architectural panels—to frame the subject's seasonal apparel. The project employs analogue film techniques to highlight saturated color palettes, contrasting primary tones against neutral, weathered surfaces.