Various Campaigns
Boohooman New Romantic by LEANDA HELER
Brand
Date
Nov 2023
Description
The BoohooMAN New Romantic campaign, captured by photographer Leanda Heler, showcases a collection of refined menswear through an editorial lens. Featuring model Evans Ikechukwu, the imagery relies on high-contrast, low-key lighting and a recurring vibrant red backdrop to define sharp, sculptural silhouettes. The series leans into moody, saturated aesthetics, utilizing dramatic chiaroscuro to highlight the textures of tailored suits, satin blazers, and high-shine patent fabrics. The visual approach prioritizes clean lines and intense colour contrast, framing the apparel in a precise, studio-based editorial style.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Coloured Seamless
Associated creatives
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