Various Campaigns
Boohooman New Romantic by LEANDA HELER
Brand
Date
Nov 2023
Description
BoohooMAN presents its New Romantic campaign, a fashion editorial project captured by photographer Leanda Heler. Featuring model Evans Ikechukwu, the series utilizes high-contrast studio lighting and a saturated red palette to highlight the collection's tailored menswear silhouettes. The execution leans into moody, low-key lighting and chiaroscuro techniques to emphasize textures like satin and patent leather. By pairing structured blazers and monochromatic suiting with custom motorcycle imagery, the campaign establishes a sharp, graphic visual identity.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Coloured Seamless
Associated creatives
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