Various Campaigns: Boohooman New Romantic by LEANDA HELER
Brand
Date
Nov 2023
Description
The BoohooMAN New Romantic collection, captured by photographer Leanda Heler, features model Evans Ikechukwu in a series of studio-based fashion portraits and editorial stills. The project leans into a high-contrast aesthetic, utilizing a vibrant red seamless backdrop and dramatic low-key lighting to emphasize sculptural silhouettes and metallic fabric textures. The imagery employs a saturated, moody palette to highlight sharp menswear tailoring, from structured double-breasted blazers to patent leather finishes. The composition maintains a clean, graphic sensibility throughout, focusing on clean geometric lines and cinematic shadow play.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Color
Jet Black
Background
Coloured Seamless
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