Woman with curly brown hair wearing sunglasses and a red top against an outdoor coastal background.

A young man wearing wire-rimmed glasses and a brown wool coat outdoors by the coast with sand dunes and ocean behind him.

Woman wearing glasses sitting in a red folding chair on a wooden deck by the sea with chalk cliffs in the background

Man wearing a brown pinstripe double-breasted coat standing against a textured rocky white cliff background

Black man wearing dark sunglasses and a textured brown coat seated against a rocky white background

Model wearing a knit hood, patterned sweater, and dark boots holding a pear on a wooden bench in an outdoor landscape.

Portrait of a black man wearing round eyeglasses and pulling up a patterned brown winter coat collar

Model in sunglasses and cream coat posing on a pebble beach with ocean background

A man wearing glasses, a black beanie, and patterned sweater leaning against a wooden post by a coastal cliff.

Red-haired woman in a beige knit hoodie leaning against a weathered wooden post in an open grassy field under an overcast sky.

Black man wearing eyeglasses with a bright red hooded scarf over a dark coat outdoors near cliffs.

Man wearing a long brown coat standing on a grassy coastal shore near the sea for Bloobloom Winter 2025 by Luc Coiffait

Red-haired model wearing sunglasses, plaid shirt, and trousers leaning on wooden steps outdoors

Various Campaigns Bloobloom Winter 2025 2025

About

The Bloobloom Winter 2025 campaign explores a rugged coastal aesthetic, placing the brand’s latest eyewear collection within a series of weathered, maritime landscapes. Shot across windswept cliffs and pebble beaches, the series leans into a candid, editorial style that prioritizes natural light and textural depth. Each portrait highlights the interplay between heavy knitwear, metallic frame details, and the raw textures of the outdoor environment. Photographer Luc Coiffait captures the collection with an emphasis on analogue film aesthetics, utilizing soft, natural daylight to ground the imagery in an authentic, atmospheric setting. The project features fashion styling by Jessica Gerardi, with hair by Yumi Nakada-Dingle and makeup by Sandra Cooke, creating a cohesive visual narrative across the fashion editorial series.