Various Campaigns: Bloobloom Winter 2025

Dec 2025

The Bloobloom Winter 2025 campaign explores a rugged coastal aesthetic, placing the brand’s latest eyewear collection within a series of weathered, maritime landscapes. Shot across windswept cliffs and pebble beaches, the series leans into a candid, editorial style that prioritizes natural light and textural depth. Each portrait highlights the interplay between heavy knitwear, metallic frame details, and the raw textures of the outdoor environment. Photographer Luc Coiffait captures the collection with an emphasis on analogue film aesthetics, utilizing soft, natural daylight to ground the imagery in an authentic, atmospheric setting. The project features fashion styling by Jessica Gerardi, with hair by Yumi Nakada-Dingle and makeup by Sandra Cooke, creating a cohesive visual narrative across the fashion editorial series.

Editorial, Vertical, Clean

Analogue / film, Natural light

Advertising Campaign