Various Campaigns

Dec 2025

The Bloobloom Winter 2025 campaign explores the intersection of coastal topography and contemporary eyewear. Set against rugged landscapes of chalk cliffs, pebble beaches, and windswept dunes, the series uses an editorial approach to highlight the integration of frame design with textured winter outerwear. Photographer Luc Coiffait employs natural light and an analogue film aesthetic to maintain a grounded, authentic atmosphere throughout the collection. The visual narrative relies on the interplay of cool daylight and earthy palettes, with fashion styling by Jessica Gerardi emphasizing layered knitwear and structured silhouettes. Hair styling by Yumi Nakada-Dingle and makeup by Sandra Cooke complete the aesthetic, framing the subjects within their outdoor environment.

Editorial, Vertical, Clean

Analogue / film, Natural light

Eyewear

Advertising Campaign