Various Campaigns

Aug 2025

Billionaire Boys Club presents its Fall 25 Drop 2 collection through a series of outdoor editorial images. Captured by photographer Fabien Montique, the project showcases the latest streetwear silhouettes against contrasting environments, ranging from vibrant urban street corners and local storefronts to rugged coastal landscapes defined by large-scale industrial elements. The campaign utilizes natural light to emphasize the textures of the apparel, including varsity jackets, puffer outerwear, and coordinated patterned sets. These vertical portraits lean into an analogue film aesthetic, grounding the seasonal collection within textured, real-world settings that highlight both the fashion and the sculptural scale of the environments.

Editorial, Vertical, Warm

Natural light

Streetwear

Street

Advertising Campaign, Lookbook