Various Campaigns

Nov 2025

The Best Secret Campaign, a fashion project within the high street sector, captures a series of portraits defined by an editorial aesthetic. Photographer Ferry Mohr and fashion editor/stylist Marcello Bona collaborate to create a narrative centered on texture and atmosphere, utilizing rich wooden paneling and heavy theatrical drapery as recurring motifs. The series is produced with a consistent visual language that leans into analogue film and monochrome or warm-toned palettes. Techniques such as low-key, chiaroscuro lighting and grainy finishes emphasize the structured garments and depth of the setting. The imagery draws on clean, vertical compositions to highlight tailored silhouettes and candid poses, ranging from portraiture to cinematic scenes.

Editorial, Vertical

Analogue / film

High Street Fashion

Advertising Campaign