Various Campaigns: Best Secret Campaign
Brand
Date
Nov 2025
Description
The Best Secret campaign is a high street fashion project that leans into editorial photography, utilising a consistent monochrome and warm-toned palette. Across the series, the imagery employs analogue film techniques and natural light to create a moody, textured aesthetic. Photographer Ferry Mohr and fashion editor and stylist Marcello Bona collaborate to capture a range of portraits and cinematic compositions. The work features models Erik van Gils and Charlotte Tomas set against interior environments, often accented by theatre curtains or wood-panelled surfaces to build a theatrical atmosphere.
Style
Editorial, Vertical
Techniques
Analogue / film
Industries
Color
Jet Black
Context
Advertising Campaign
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