Various Campaigns

Jun 2025

Best Secret presents a series of fashion editorials and campaign imagery that highlight seasonal apparel in serene, architecturally significant settings. The work moves between lush, sun-drenched outdoor terraces and opulent historic interiors to frame the latest collection. Photographer Federico Barbieri leads the visual direction, utilizing natural light to emphasise the textures of tailored suiting and lightweight dresses. Fashion styling by Marcello Bona, alongside hair by Erisson Musella and makeup by Alessia Stefano, anchors the aesthetic. The campaign relies on earthy palettes and clean compositions, incorporating analogue film techniques to maintain a refined visual identity.

Horizontal

Natural light

Designer Fashion

Advertising Campaign