Various Campaigns: Berner Kühl Spring Summer 2025 Campaign

Feb 2025

The Berner Kühl Spring Summer 2025 campaign serves as a visual exploration of contemporary menswear, captured through an editorial lens that pivots between manicured outdoor settings and minimalist studio environments. The imagery leans into a clean, architectural aesthetic, focusing on the interplay of structured tailoring and textured fabrics. Photographed by Andreas Bach, the series utilizes monochrome and high-contrast natural light to define the collection's modern silhouette. Fashion styling by Søren Kolborg Sørensen emphasizes a palette of layered utility jackets, crisp shirting, and leather accessories, while hair styling by Jesper Hallin supports the project's precise, understated tone. Model Jeremy Young features throughout the campaign, presenting the pieces across diverse park-like and studio backdrops.

Editorial, Vertical, Monochrome

Park

Advertising Campaign