Various Campaigns
Barton Perreira SS25
Brand
ProjectBarton Perreira SS25
Date
Apr 2025
Description
The Barton Perreira SS25 eyewear campaign showcases the latest collection through a series of lifestyle-focused portraits and editorial imagery. Photographed by Johnson Lui, the series leans into a clean, minimalist aesthetic that highlights both optical frames and sunglasses. Featuring a blend of indoor architectural settings and outdoor environments, the campaign utilizes natural light and warm golden hour tones to emphasize the textures of the eyewear and apparel. The compositions maintain a consistent, relaxed intimacy across both vertical and horizontal formats.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Eyewear
Context
Advertising Campaign
Associated creatives
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