Various Campaigns: Barton Perreira SS25
Brand
Date
Apr 2025
Description
The Barton Perreira SS25 campaign introduces the latest collection of optical and sunglass frames through a series of intimate, lifestyle-focused portraits. Photographed by Johnson Lui, the imagery leans into a minimalist aesthetic, utilizing natural light and clean compositions to foreground the tactile quality of the eyewear. Set across a mix of modern architectural interiors and golden hour outdoor environments, the campaign captures relaxed, candid moments. The execution relies on warm tones and shallow depth of field, emphasizing the frame textures and soft, atmospheric lighting.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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